Managing the Key Risk: Product Pricing & Margins

Talking about risks. This is where
the rubber meets the road.

I touch on this for several reasons.

First, markets are volatile, and this will not change.

Since I have also worked on
commodity pricing strategies, traded commodities and energy, and managed the
price fluctuation for mega-billion dollar corporations down to $2 million dollar
businesses, I would like to share some basic thoughts.

As this market becomes more
commodity-like, some direct and creative pricing strategies with your
suppliersand customers may be rather useful.

In creating pricing strategies, the
first objective is to create more certainty in your cash-flow.Followed by
locking-in gross and profit margins.

Cash is king, which is a no-brainer
for cannabis CEO’s, for sure.In every other industry, though, many don’t get
this “cashisking” concept.Since that is not a problem to digest for Cannabis
CEO’s, I provide some additional thoughts on how to think through some creative
cash-flow management techniques.

In a simple form, pricing
differentiation can be in both intangible and tangible arenas.

If you have any query, feel free to contact us directly.